Urgent Mobile Aid for Japan Victims of Earthquake and Tsunami
One of the fastest ways donors can help during an emergency – including a natural disaster – is through mobile text donation campaigns. The mGive Foundation acted immediately to ensure its clients –...
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What is holding you back?
What is the biggest obstacle . . . the biggest question . . . or simply the primary reason why your nonprofit is not using mobile today? What’s keeping you from moving forward? I’d like to know. Please...
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When you need to raise $5K, $12K or more … fast
As the saying goes, “Dig your well before you need the water.” In other words, there’s preparation and advance cultivation needed if you want dependable results. I think you’ll see what I mean when...
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How to Engage Donors and Members
Most of us appreciate good customer service. And one of the prime ways for a business to differentiate itself is by giving good – or better yet, great – service. My question to you is this: How can you...
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Could this be true? Vanity Short Codes Endangered?
I read an article in Mobile Marketing Watch predicting: “Vanity Short Codes Soon to be Irrelevant in SMS Marketing.” Before I go any further, I want to ensure we’re all on the same sheet of music. o...
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Friendly Nonprofit Websites
Want visitors to have a good experience when they come to your nonprofit website? And do you have a Facebook page? Do you Tweet? Do you have a YouTube channel? Do you have donors between the ages...
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Only a “skeleton” will do for these donors and members
And no, this has nothing to do with Halloween. I’m referring to the amount of copy that remains after merciless editing for a mobile-friendly version of your story. When people pick up their mobile...
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3 Strategic Decisions Your Nonprofit Needs to Make
And your first one is NOT, “Do we go mobile?” Reaching donors and members through their smartphones has become nearly as important as reaching them on their PCs. That’s just one of the points in a...
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Advances in mobile giving helping the small charities too
A sizable portion of mobile giving is “impulse buying.” It’s in response to an ad regarding emergency relief for a disaster. Or it’s an ad on TV or on the screen at a sporting event. And then usually...
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Want to engage older donors who are also in a higher income bracket?
If you answered “yes” to that question, then I have another one for you: Are you creating content that is compatible with tablets? I ask these questions because tablet users are skewed noticeably older...
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